Mark Eather Seafood

The start of my Iki-Jime journey from Australia to Japan and back again, many times, thirty-ish years ago. (Pinned Post)

From the archives, a short explainer about the start of my Iki-Jime journey from Australia to Japan and back again, many times, beginning some thirty years ago.
This is a short promo produced for the launch of my great supporter @chefbennett23 Shannon Bennett’s Benny Burger by @richardlkeddie

I would like to make a special mention of @chefneilperry who convinced me to start selling my product to Australian customers as well as Japanese. My first Australian customer, all those decades ago. Thanks, mate.

The Iki-Jime technique is gathering followers in Australia. The fewer Mass-Catch operators there are, the better.
Ask how your fish was caught. Can your seller tell you who caught it and how?
Was it caught by an artisanal fisherman? Was it Iki-jime treated?

Do you know what Iki-Jime treated product looks/tastes like?
If it was caught using a mass-catch technique it’s not ethical or sustainable.

Every time you spend money, you’re casting a vote. #consciousconsumer

At this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.

#endoverfishing #endmasscatching #endbycatch #endtrawling

#enddredging #knowyourproducer #ethical

#ikijime #sustainable #savetheoceans

#zerofootprint #makeitdelicious

#endmasscatching #endoverfishing

#savetheplanet #raisingawareness

#saveourseas #everypersoncounts #chef

#cheflife #chefstalk #markeather

#takeastand #racingextinction #markeather

#foodiesofinstagram #seafoodlovers

Tags: #consciousconsumer, #yourchoicesmatter

Hello Friends.
2020. What a year. So many challenges for us all. So many of us have suffered in untold ways.
In deference to this difficult year, I’ve exercised restraint in calling out poor practices.

But as the year ends, 2020 has also given us an indication of how resilient Mother Earth can be if we give her an opportunity to mend herself.
I hope that we can learn some lessons from this horror year and change the way we live.
We are less than 12 years away from not being able to undo our mistakes.
The financial success of the greedy mass-catching fish companies and organisations and

those politicians who answer to corporate interests (whose interests are detrimental to our

frail ecology and contribute to climate change) comes with an UNSPEAKABLE pricetag for our planet.

It’s not too late but we need to act. Now. And no one communicates this better than David Attenborough.
#yourchoicesmatter #knowyourproducer #ethical #ikijime #sustainable

(more…)

Where does your seafood come from?

July 5, 2020
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If your fish was mass-caught it’s not ethical or sustainable and at this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.
Overfishing also contributes to the effects of Climate Change
#yourchoicesmatter

Every time you spend money, you’re casting a vote.
#consciousconsumer
#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging #ikijime

#knowyourproducer #ethical #sustainable #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching #endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction #markeather

Aquaculture, a perspective 1/7

There’s been a bit of interest from people around the topic of aquaculture and what my thoughts are on it recently…mostly since I posted the “Saving Martha” #surf #beach #repost. This wonderful, unique surf beach is at risk. So much is at risk. I have been very clear on my position about aquaculture for many years. We need it to satisfy future dietary protein requirements. But ethically, sustainably and best-practice. Little of which I believe is happening right now – a 7 part series, today is 1 of 7

#yourchoicesmatter
Every time you spend money, you’re casting a vote.
#consciousconsumer #surfing #zerofootprint #sustainable

markeather #knowyourproducer #ethical #sustainable

#passionate #perfect #savetheoceans #endmasscatching

#endoverfishing #savetheoceans

#savetheplanetearth #savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee #takeastand

#mothernature #beautiful #fragile #racingextinction #surf #surfing

Saving Martha #repost @patagonia

I urge you to watch this great short doco about the communities affected (both living in these areas and visitors such as surfers who come for the incredible surfing) by the current and proposed fish farms in Tasmania. Patagonia are doing some excellent work in this space. “Saving Martha is a short film about fish farms in Australia. Tasmania is regarded as one of our most pristine and wild states. However, in recent years that reputation has been tarnished by the boom of the local salmon farming industry. With environmental regulations struggling to keep pace with the industry’s growth, the marine environments that host the industry have been significantly impacted and, in some cases, have approached collapse. Increased scrutiny and criticism of the industry has forced operators to find new locations, including neighbouring King Island – adjacent to the world-class waves at Martha Lavinia Beach. Saving Martha highlights the plight of the King Island community, while emphasising the negative impact the proposed farms will have on the ecology of the region.

Patagonia Founder and Executive Producer, Yvon Chouinard, and Director/Producer Josh “Bones” Murphy made Artifishal- an 80 minute feature – the story of fish hatcheries and fish farms from California to Norway. After witnessing the conditions of factory fish farms as well as the genetically inferior, dumbed-down salmon they churn out. The film explores the repercussions of a wrecked net pen and the underwater destruction and disease caused by an open-water fish farm.
Humans have always thought of themselves as superior to nature and it’s got us into a lot of trouble. We think we can control nature; we can’t,” notes Yvon Chouinard, Patagonia founder. “If we value wild salmon, we need to do something now. A life without wild nature and a life without these great, iconic species is an impoverished life. If we lose all wild species, we’re going to lose ourselves.””
(SOURCE: Australian Surfing Business Magazine) #repost with thanks to @patagonia @patagoniaaus
#yourchoicesmatter
Every time you spend money, you’re casting a vote.
NB. Those of you who know me well, know these words, but I must repeat them…we must aquaculture for future protein generation, but, it has to be done best-practice, ethically and sustainably
#consciousconsumer #surfing #zerofootprint #sustainable #savetheoceans
#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging
#knowyourproducer #ethical #ikijime #makeitdelicious #endmasscatching #endoverfishing
#saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction #markeather
#consciousconsumer #surfing #zerofootprint

Wishing you all a Happy and healthy New Year. Let’s hope 2020 is a good one.
Every one of us can make a difference.
For those of you who are in the path of harm, we hope you can find safety

and refuge for you and your loved ones. Stay safe.
And God bless all the firies. Heroes, every one of them.

https://www.instagram.com/markeatherseafood/

Every time you spend money, you’re casting a vote.

#consciousconsumer
If your fish was mass-caught, it’s not ethical or sustainable.
#endoverfishing #endmasscatching #endbycatch #endtrawling

#enddredging
#knowyourproducer

#ethical #ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #saveourseas #everypersoncounts

#chef #cheflife #chefstalk
#racingextinction

🎄This years’ Christmas message from Mark Eather Seafood 🎄!

Merry Xmas and Happy New Year 2020

Hi Everyone,
We at Mark Eather Seafood would like to thank you all for your continued support throughout the past year and look forward to an even better 2020 together.
We all wish you and your loved ones a safe, happy and healthy Christmas and New Year.
Hope you all enjoy this year’s Christmas message…Quite topical and I hope is an omen for all those poor souls and wonderful firies currently being affected by the horrific bushfires.

Best wishes,
Mark, Brad, Mia, Jake (Happiness Officer) and Minki (Quality Control Taste Tester) *
*
#markeather #knowyourproducer #ethical #sustainable #passionate #perfect #savetheoceans #endmasscatching #endoverfishing
#repost John Lewis and Partners Xmas 2019

“Individually Line-Caught” – Marketing Deception

“Individually Line-Caught” – Marketing Deception
The connotation usually associated with the term “Individually Line-caught” is that of an individual line-caught fisherman (as you can see here in our footage).
BUT, an ever-increasing plethora of unscrupulous operators in our industry are grossly misrepresenting and mislabelling their products as “Individually Line-caught”, when it isn’t.
Sure, this is an ‘individual line’, BUT it fishes with THOUSANDS, and often TENS of THOUSANDS of hooks over tens of kilometres of distance. It is indiscriminate, incredibly stressful (often fish are dead on the hook for hours) and ultimately strips quality and value from the natural resource that has been caught.
“Individually Line-caught” can disgracefully be twisted to include Mass-Caught guys.
This is not #ethical or #sustainable.
Beware. Ask your fish-monger how many hooks are on that “Individual” line.
#yourchoicesmatter Every time you spend money, you’re casting a vote. #consciousconsumer
If your fish was mass-caught, it’s not ethical or sustainable.
#endoverfishing #endmasscatching #endbycatch

#endtrawling #enddredging #knowyourproducer

#ethical #ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching

#endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction #markeather

Imagine a healthy ocean. It is possible

“Healthy Oceans….The good news is it is possible, but we are standing in our own way”
David Attenborough, what a formidable advocate he is for our planet and oceans.
#Overfishing occurs when fish and other marine species are caught faster than nature can reproduce their supply. If the exploitation for our oceans resources continues at its current rate we can expect to see the total collapse of edible fish stocks by 2048.
Overfishing actually increases the effects of Climate Change
#yourchoicesmatter Every time you spend money, you’re casting a vote. #consciousconsumer
If your fish was mass-caught, it’s not ethical or sustainable.
#endoverfishing #endmasscatching

#enddredging #knowyourproducer #ethical

#ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious

#saveourseas #everypersoncounts

#chef #cheflife #chefstalk
#racingextinction #markeather

You’ve been told all “Line-caught” is good , right? – No

One of the more regular questions that I am asked is what defines genuine sustainable and ethical line-caught product. The product being caught in this vision is line-caught but nowhere near ethically in my opinion.

These mass-poling (pole and line) operations are regularly utilised by canners of tuna and fall well-short of sustainable and ethically-caught product on many levels, but the three main ones being: · The quality of the product is very poor
· It is incredibly stressful and inhumane
· To qualify as ethical, surely you must be adding value, such that you are maximising the return/quality for the resource.
This technique shown here actually strips value from the resource by ten or even more. So in practical terms, if this same product were to be genuinely Iki-jime line-caught by an artisanal operator it would attract potential pricing at least ten times greater (for premium quality Iki-jime product) than it will via this mass-poling technique going en-masse into a can.
So, beware “Line-caught” can also be mass-caught guys.

#Overfishing occurs when fish and other marine species are caught faster than nature can reproduce their supply #masscaught
If your fish was mass-caught it’s not ethical or sustainable and at this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.
Overfishing also contributes to the effects of Climate Change
#yourchoicesmatter Every time you spend money, you’re casting a vote. #consciousconsumer
#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging #knowyourproducer #ethical #ikijime #sustainable #savetheoceans #zerofootprint #makeitdelicious #endmasscatching

#endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife

#chefstalk
#racingextinction #markeather

#Overfishing occurs when fish and other marine species are caught faster than nature can reproduce their supply. If the exploitation for our oceans resources continues at its current rate we can expect to see the total collapse of edible fish stocks by 2048.
Overfishing actually increases the effects of Climate Change
#yourchoicesmatter Every time you spend money, you’re casting a vote. #consciousconsumer If your fish was mass-caught it’s not ethical or sustainable and at this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.
#endoverfishing #endmasscatching #endbycatch

#endtrawling #enddredging #knowyourproducer

#sustainable #savetheoceans #zerofootprint

#endmasscatching #endoverfishing

#saveourseas #everypersoncounts

#chef #cheflife #chefstalk #racingextinction #markeather
#repost of graphic by @MAdelAbdelaziz

Fish are disappearing, and will be gone by 2048, if we don’t change things

Pick the ethical method

Legend has it that fish were once so abundant in the sea that you could catch them in your hand.
Then mankind started mass-catching …this was already happening by the 1400’s.
Over time mankind has become exceedingly efficient at scooping life from the sea and leaving carnage in its wake.
At this rate, there will be no fish in the sea by 2048, perhaps sooner.
#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging
Ask how your fish was caught. Can your seller tell you who caught it and how?
Was it caught by an artisanal fisherman?
If it was caught using a mass-catch technique it’s not ethical or sustainable.
#yourchoicesmatter every time you spend money, you’re casting a vote

#markeather
#knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching #endoverfishing #savetheplanetearth
#savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#takeastand #mothernature #fragile #racingextinction

Kylie Kwong has exciting plans for the future

Thank you Kylie Kwong. It’s been an honour to have been a part of your journey. I’m looking forward to what comes next xx

https://www.gourmettraveller.com.au/news/restaurant-news/kylie-kwong-future-plans-17544

Stunning Spanish Mackerel dish at Osteria Lubiana

#flashbackFriday #repost of this stunning looking Spanish Mackerel dish courtesy of @chefbrendanwalter at @osteria_stefano_lubiana_wines last week. Thank you Brendan.
#yourchoicesmatter Every time you spend money, you’re casting a vote. Please choose carefully. #DontsupportMassCaughtSeafood #markeather #knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans #zerofootprint #makeitdelicious #endmasscatching #endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #takeastand #mothernature #beautiful #fragile #racingextinction

#produceawards #makeitdelicious 2019

One from the 2016 archives…Best wishes to the Producer finalists as they await the results of the 2019 delicious. Produce Awards
#produceawards #makeitdelicious
https://www.instagram.com/markeatherseafood/ https://www.facebook.com/markeatherseafood/

Uni (oo-nee)- let’s #eattheproblem

#eattheproblem

Many people do not know that Sea Urchins are a pest which are wiping out marine biodiversity and leave a barren underwater moonscape-like environment in their wake. This makes it difficult for other species to survive once the Sea Urchin move into their habitat.
From an Ethical and Sustainable point of view, it makes perfect sense to harvest Sea Urchins to allow the endemic species to proliferate.
It certainly helps that Uni (oo-nee) which is the Japanese name for the edible part of the Sea Urchin (roe) is delicious to eat.
We are fully supportive of, and endorse, the Sea Urchin divers, particularly here in Tassie.
Every time, as consumers, we spend money, we’re casting a vote. Each instance where we choose Ethical and Sustainable counts.

#uni #eattheproblem #winwin
#markeather #knowyourproducer #ethical #ikijime #sustainable #passionate
#endmasscatching #savetheoceans #zerofootprint #makeitdelicious
#endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas
#getwoketotheplanet #everypersoncounts #bethechangeyouwanttosee
#takeastand #mothernature #beautiful #fragile #racingextinction

Line-caught?

I’m often asked about the term ‘Line-caught’.
There’s a lot of confusion about what ‘Line-caught’ means. This is deliberate.
To confuse the consumer into thinking they’re buying ethical and sustainable.
Only one type of line-caught is sustainable and ethical…and that’s Individually Line Caught.

There’s much dishonesty and greenwashing around the term ‘Line-caught’.
Ask questions.
The seller should know who supplied it and precisely how it was caught.
Every time you spend money, you’re casting a vote

#yourchoicesmatter #markeather #endmasscatching
#knowyourproducer #ethical #ikijime #sustainable

#passionate #perfect #savetheoceans #zerofootprint #makeitdelicious

#endoverfishing #savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

#racingextinction

https://www.instagram.com/markeatherseafood/

MSC? It’s an ‘Ecolabel’…right?

I’m often asked what I think of the MSC ‘ecolabel’.

Every time you spend money, you’re casting a vote #yourchoicesmatter #markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect#savetheoceans

#zerofootprint #makeitdelicious #endmasscatching

#endoverfishing #savetheplanetearth #savetheplanet

#raisingawareness #saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand #mothernature

#beautiful #fragile #racingextinction

Legend has it that fish were once so abundant in the sea that you could catch them in your hand.Then mankind started mass-catching …this was already happening by the 1400’s.Over time mankind has become exceedingly efficient at scooping life from the sea and leaving carnage in its wake.At this rate, there will be no fish in the sea by 2048, perhaps sooner.#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging Ask how your fish was caught. Can your seller tell you who caught it and how?Was it caught by an artisanal fisherman?If it was caught using a mass-catch technique it’s not ethical or sustainable.#yourchoicesmatter Every time you spend money, you’re casting a vote #markeather #knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans #zerofootprint #makeitdelicious #endmasscatching #endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #takeastand #mothernature #beautiful #fragile #racingextinction

If not now, then when? If not you, then who?

Via we_savetheplanet
It’s true, if not now, then when? If not you then who?

every time you spend money, you’re casting a vote

#markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect #savetheoceans

#zerofootprint #makeitdelicious #endmasscatching

#endoverfishing #savetheplanetearth #savetheplanet

#raisingawareness #saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand #mothernature

#beautiful #fragile #racingextinction

https://www.instagram.com/markeatherseafood/

https://www.facebook.com/markeatherseafood/

INSTA why didnt someone do something

The truth hurts #endoverfishing

If terrestial farming happened like this there would be a massive uproar. But this is permitted (and even encouraged (!) by our governments and fishing authorities) to happen in our seas every day. Millions of marine life killed for nothing.

The truth hurts. This brilliant @WWF advert was dropped because the fishing industry didn’t like it. https://vimeo.com/131066980 @GeorgeMonbiot @IcelandFoods

Sometimes the product of these catch techniques is sold to you as ‘sustainable’ or ‘line-caught’. Ask questions. Time for retail activism.

#yourchoicesmatter every time you spend money, you’re casting a vote #markeather #knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans #zerofootprint #makeitdelicious #endmasscatching #endoverfishing

Beautiful Tasmania, leaves you speechless

Sometimes the beauty of #tasmania leaves you speechless

90% of fish and seabirds have plastic in their stomachs

INSTA Plastics in tray

#repost of a powerful INSTA image and message from @we_saveplanetearth.

Every time you spend money, you’re casting a vote.

#yourchoicesmatter #markeather

” @we_saveplanetearth While we promote veganism as the most sustainable and ethical lifestyle, we know that many people still eat fish and other animals. But did you know that 90% of fish and seabirds have plastic pieces in their stomach? Feeling like they have a full stomach (full of plastic!), they starve and die a terrible death. We need to seriously change the way we consume plastic!
.
A good rule of thumb are the four R’s: Refuse, Reduce, Repair, and Recycle ♻️ 💚
Refuse single-use plastic such as bottles, shopping bags, straws, cups, cutlery, etc. and get reusable alternatives, such as steel or glass bottles, cotton bags, etc.
.
Small steps can go a long way 💪🏽🌎💚
.
📸 @surfrider
.
••••••••••••••••••••••••••••••••••••⠀
🌍 Follow us @we_saveplanetearth⠀”
••••••••••••••••••••••••••••••••••••⠀
.⠀
#zerowaste #zerowastelifestyle #noplastic

#plasticfree #zerowasteliving #avoidplastic #plasticpollution

#plasticplanet #govegan #veganfortheplanet #vegan

#environment #vegetarian #environmentalist #lesswaste

#saveearth #earth #waronwaste #climatechange #oceans

#rivers #pollution #change #consumption #plastic

#weloveplanetearth #wesaveplanetearth

Conscience- your choices matter

Anthony Bourdain – MEDIUM RAW

#yourchoicesmatter #markeather #knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans #zerofootprint #makeitdelicious #endmasscatching #endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #takeastand #mothernature #beautiful #fragile #racingextinction

What MSC-Accredited Prawn trawling can look like – Part 1

See what a Northern Prawn Trawl looks like Part 1 of 2 – these boats are MSC accredited (which you PAY for btw)…just a despicable, sickening disgrace!
#markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect #savetheoceans

#zerofootprint #endmasscatching #endoverfishing

#savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

Every time you spend money, you’re casting a vote.

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

It’s not easy to take action, but do it anyway

Iki-jime methodology/stress minimisation, Part 3. The filleting.

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

Iki-jime methodology/stress minimisation, Part 2

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

Spam Onigiri anyone?

They say there’s nothing new under the sun.

I give you Spam Onigiri.

#repost via and thanks to @rachelkhooks for this revelation

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee #takeastand

#mothernature #beautiful #fragile #racingextinction

https://www.instagram.com/markeatherseafood/

Iki-jime methodology/stress minimisation

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee #takeastand

#mothernature #beautiful #fragile #racingextinction