The start of my Iki-Jime journey from Australia to Japan and back again, many times, thirty-ish years ago. (Pinned Post)

From the archives, a short explainer about the start of my Iki-Jime journey from Australia to Japan and back again, many times, beginning some thirty years ago.
This is a short promo produced for the launch of my great supporter @chefbennett23 Shannon Bennett’s Benny Burger by @richardlkeddie

I would like to make a special mention of @chefneilperry who convinced me to start selling my product to Australian customers as well as Japanese. My first Australian customer, all those decades ago. Thanks, mate.

The Iki-Jime technique is gathering followers in Australia. The fewer Mass-Catch operators there are, the better.
Ask how your fish was caught. Can your seller tell you who caught it and how?
Was it caught by an artisanal fisherman? Was it Iki-jime treated?

Do you know what Iki-Jime treated product looks/tastes like?
If it was caught using a mass-catch technique it’s not ethical or sustainable.

Every time you spend money, you’re casting a vote. #consciousconsumer

At this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.

#endoverfishing #endmasscatching #endbycatch #endtrawling

#enddredging #knowyourproducer #ethical

#ikijime #sustainable #savetheoceans

#zerofootprint #makeitdelicious

#endmasscatching #endoverfishing

#savetheplanet #raisingawareness

#saveourseas #everypersoncounts #chef

#cheflife #chefstalk #markeather

#takeastand #racingextinction #markeather

#foodiesofinstagram #seafoodlovers

Tags: #consciousconsumer, #yourchoicesmatter

Where does your seafood come from?

July 5, 2020
Uncategorized
Comments closed

If your fish was mass-caught it’s not ethical or sustainable and at this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.
Overfishing also contributes to the effects of Climate Change
#yourchoicesmatter

Every time you spend money, you’re casting a vote.
#consciousconsumer
#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging #ikijime

#knowyourproducer #ethical #sustainable #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching #endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction #markeather

Aquaculture, a perspective 1/7

There’s been a bit of interest from people around the topic of aquaculture and what my thoughts are on it recently…mostly since I posted the “Saving Martha” #surf #beach #repost. This wonderful, unique surf beach is at risk. So much is at risk. I have been very clear on my position about aquaculture for many years. We need it to satisfy future dietary protein requirements. But ethically, sustainably and best-practice. Little of which I believe is happening right now – a 7 part series, today is 1 of 7

#yourchoicesmatter
Every time you spend money, you’re casting a vote.
#consciousconsumer #surfing #zerofootprint #sustainable

markeather #knowyourproducer #ethical #sustainable

#passionate #perfect #savetheoceans #endmasscatching

#endoverfishing #savetheoceans

#savetheplanetearth #savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee #takeastand

#mothernature #beautiful #fragile #racingextinction #surf #surfing

Saving Martha #repost @patagonia

I urge you to watch this great short doco about the communities affected (both living in these areas and visitors such as surfers who come for the incredible surfing) by the current and proposed fish farms in Tasmania. Patagonia are doing some excellent work in this space. “Saving Martha is a short film about fish farms in Australia. Tasmania is regarded as one of our most pristine and wild states. However, in recent years that reputation has been tarnished by the boom of the local salmon farming industry. With environmental regulations struggling to keep pace with the industry’s growth, the marine environments that host the industry have been significantly impacted and, in some cases, have approached collapse. Increased scrutiny and criticism of the industry has forced operators to find new locations, including neighbouring King Island – adjacent to the world-class waves at Martha Lavinia Beach. Saving Martha highlights the plight of the King Island community, while emphasising the negative impact the proposed farms will have on the ecology of the region.

Patagonia Founder and Executive Producer, Yvon Chouinard, and Director/Producer Josh “Bones” Murphy made Artifishal- an 80 minute feature – the story of fish hatcheries and fish farms from California to Norway. After witnessing the conditions of factory fish farms as well as the genetically inferior, dumbed-down salmon they churn out. The film explores the repercussions of a wrecked net pen and the underwater destruction and disease caused by an open-water fish farm.
Humans have always thought of themselves as superior to nature and it’s got us into a lot of trouble. We think we can control nature; we can’t,” notes Yvon Chouinard, Patagonia founder. “If we value wild salmon, we need to do something now. A life without wild nature and a life without these great, iconic species is an impoverished life. If we lose all wild species, we’re going to lose ourselves.””
(SOURCE: Australian Surfing Business Magazine) #repost with thanks to @patagonia @patagoniaaus
#yourchoicesmatter
Every time you spend money, you’re casting a vote.
NB. Those of you who know me well, know these words, but I must repeat them…we must aquaculture for future protein generation, but, it has to be done best-practice, ethically and sustainably
#consciousconsumer #surfing #zerofootprint #sustainable #savetheoceans
#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging
#knowyourproducer #ethical #ikijime #makeitdelicious #endmasscatching #endoverfishing
#saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction #markeather
#consciousconsumer #surfing #zerofootprint

Wishing you all a Happy and healthy New Year. Let’s hope 2020 is a good one.
Every one of us can make a difference.
For those of you who are in the path of harm, we hope you can find safety

and refuge for you and your loved ones. Stay safe.
And God bless all the firies. Heroes, every one of them.

https://www.instagram.com/markeatherseafood/

Every time you spend money, you’re casting a vote.

#consciousconsumer
If your fish was mass-caught, it’s not ethical or sustainable.
#endoverfishing #endmasscatching #endbycatch #endtrawling

#enddredging
#knowyourproducer

#ethical #ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #saveourseas #everypersoncounts

#chef #cheflife #chefstalk
#racingextinction

🎄This years’ Christmas message from Mark Eather Seafood 🎄!

Merry Xmas and Happy New Year 2020

Hi Everyone,
We at Mark Eather Seafood would like to thank you all for your continued support throughout the past year and look forward to an even better 2020 together.
We all wish you and your loved ones a safe, happy and healthy Christmas and New Year.
Hope you all enjoy this year’s Christmas message…Quite topical and I hope is an omen for all those poor souls and wonderful firies currently being affected by the horrific bushfires.

Best wishes,
Mark, Brad, Mia, Jake (Happiness Officer) and Minki (Quality Control Taste Tester) *
*
#markeather #knowyourproducer #ethical #sustainable #passionate #perfect #savetheoceans #endmasscatching #endoverfishing
#repost John Lewis and Partners Xmas 2019

“Individually Line-Caught” – Marketing Deception

“Individually Line-Caught” – Marketing Deception
The connotation usually associated with the term “Individually Line-caught” is that of an individual line-caught fisherman (as you can see here in our footage).
BUT, an ever-increasing plethora of unscrupulous operators in our industry are grossly misrepresenting and mislabelling their products as “Individually Line-caught”, when it isn’t.
Sure, this is an ‘individual line’, BUT it fishes with THOUSANDS, and often TENS of THOUSANDS of hooks over tens of kilometres of distance. It is indiscriminate, incredibly stressful (often fish are dead on the hook for hours) and ultimately strips quality and value from the natural resource that has been caught.
“Individually Line-caught” can disgracefully be twisted to include Mass-Caught guys.
This is not #ethical or #sustainable.
Beware. Ask your fish-monger how many hooks are on that “Individual” line.
#yourchoicesmatter Every time you spend money, you’re casting a vote. #consciousconsumer
If your fish was mass-caught, it’s not ethical or sustainable.
#endoverfishing #endmasscatching #endbycatch

#endtrawling #enddredging #knowyourproducer

#ethical #ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching

#endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction #markeather

Imagine a healthy ocean. It is possible

“Healthy Oceans….The good news is it is possible, but we are standing in our own way”
David Attenborough, what a formidable advocate he is for our planet and oceans.
#Overfishing occurs when fish and other marine species are caught faster than nature can reproduce their supply. If the exploitation for our oceans resources continues at its current rate we can expect to see the total collapse of edible fish stocks by 2048.
Overfishing actually increases the effects of Climate Change
#yourchoicesmatter Every time you spend money, you’re casting a vote. #consciousconsumer
If your fish was mass-caught, it’s not ethical or sustainable.
#endoverfishing #endmasscatching

#enddredging #knowyourproducer #ethical

#ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious

#saveourseas #everypersoncounts

#chef #cheflife #chefstalk
#racingextinction #markeather

You’ve been told all “Line-caught” is good , right? – No

One of the more regular questions that I am asked is what defines genuine sustainable and ethical line-caught product. The product being caught in this vision is line-caught but nowhere near ethically in my opinion.

These mass-poling (pole and line) operations are regularly utilised by canners of tuna and fall well-short of sustainable and ethically-caught product on many levels, but the three main ones being: · The quality of the product is very poor
· It is incredibly stressful and inhumane
· To qualify as ethical, surely you must be adding value, such that you are maximising the return/quality for the resource.
This technique shown here actually strips value from the resource by ten or even more. So in practical terms, if this same product were to be genuinely Iki-jime line-caught by an artisanal operator it would attract potential pricing at least ten times greater (for premium quality Iki-jime product) than it will via this mass-poling technique going en-masse into a can.
So, beware “Line-caught” can also be mass-caught guys.

#Overfishing occurs when fish and other marine species are caught faster than nature can reproduce their supply #masscaught
If your fish was mass-caught it’s not ethical or sustainable and at this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.
Overfishing also contributes to the effects of Climate Change
#yourchoicesmatter Every time you spend money, you’re casting a vote. #consciousconsumer
#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging #knowyourproducer #ethical #ikijime #sustainable #savetheoceans #zerofootprint #makeitdelicious #endmasscatching

#endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife

#chefstalk
#racingextinction #markeather

#Overfishing occurs when fish and other marine species are caught faster than nature can reproduce their supply. If the exploitation for our oceans resources continues at its current rate we can expect to see the total collapse of edible fish stocks by 2048.
Overfishing actually increases the effects of Climate Change
#yourchoicesmatter Every time you spend money, you’re casting a vote. #consciousconsumer If your fish was mass-caught it’s not ethical or sustainable and at this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.
#endoverfishing #endmasscatching #endbycatch

#endtrawling #enddredging #knowyourproducer

#sustainable #savetheoceans #zerofootprint

#endmasscatching #endoverfishing

#saveourseas #everypersoncounts

#chef #cheflife #chefstalk #racingextinction #markeather
#repost of graphic by @MAdelAbdelaziz

Fish are disappearing, and will be gone by 2048, if we don’t change things

Pick the ethical method

Legend has it that fish were once so abundant in the sea that you could catch them in your hand.
Then mankind started mass-catching …this was already happening by the 1400’s.
Over time mankind has become exceedingly efficient at scooping life from the sea and leaving carnage in its wake.
At this rate, there will be no fish in the sea by 2048, perhaps sooner.
#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging
Ask how your fish was caught. Can your seller tell you who caught it and how?
Was it caught by an artisanal fisherman?
If it was caught using a mass-catch technique it’s not ethical or sustainable.
#yourchoicesmatter every time you spend money, you’re casting a vote

#markeather
#knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching #endoverfishing #savetheplanetearth
#savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#takeastand #mothernature #fragile #racingextinction

Kylie Kwong has exciting plans for the future

Thank you Kylie Kwong. It’s been an honour to have been a part of your journey. I’m looking forward to what comes next xx

https://www.gourmettraveller.com.au/news/restaurant-news/kylie-kwong-future-plans-17544

Stunning Spanish Mackerel dish at Osteria Lubiana

#flashbackFriday #repost of this stunning looking Spanish Mackerel dish courtesy of @chefbrendanwalter at @osteria_stefano_lubiana_wines last week. Thank you Brendan.
#yourchoicesmatter Every time you spend money, you’re casting a vote. Please choose carefully. #DontsupportMassCaughtSeafood #markeather #knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans #zerofootprint #makeitdelicious #endmasscatching #endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #takeastand #mothernature #beautiful #fragile #racingextinction

#produceawards #makeitdelicious 2019

One from the 2016 archives…Best wishes to the Producer finalists as they await the results of the 2019 delicious. Produce Awards
#produceawards #makeitdelicious
https://www.instagram.com/markeatherseafood/ https://www.facebook.com/markeatherseafood/

Uni (oo-nee)- let’s #eattheproblem

#eattheproblem

Many people do not know that Sea Urchins are a pest which are wiping out marine biodiversity and leave a barren underwater moonscape-like environment in their wake. This makes it difficult for other species to survive once the Sea Urchin move into their habitat.
From an Ethical and Sustainable point of view, it makes perfect sense to harvest Sea Urchins to allow the endemic species to proliferate.
It certainly helps that Uni (oo-nee) which is the Japanese name for the edible part of the Sea Urchin (roe) is delicious to eat.
We are fully supportive of, and endorse, the Sea Urchin divers, particularly here in Tassie.
Every time, as consumers, we spend money, we’re casting a vote. Each instance where we choose Ethical and Sustainable counts.

#uni #eattheproblem #winwin
#markeather #knowyourproducer #ethical #ikijime #sustainable #passionate
#endmasscatching #savetheoceans #zerofootprint #makeitdelicious
#endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas
#getwoketotheplanet #everypersoncounts #bethechangeyouwanttosee
#takeastand #mothernature #beautiful #fragile #racingextinction

Line-caught?

I’m often asked about the term ‘Line-caught’.
There’s a lot of confusion about what ‘Line-caught’ means. This is deliberate.
To confuse the consumer into thinking they’re buying ethical and sustainable.
Only one type of line-caught is sustainable and ethical…and that’s Individually Line Caught.

There’s much dishonesty and greenwashing around the term ‘Line-caught’.
Ask questions.
The seller should know who supplied it and precisely how it was caught.
Every time you spend money, you’re casting a vote

#yourchoicesmatter #markeather #endmasscatching
#knowyourproducer #ethical #ikijime #sustainable

#passionate #perfect #savetheoceans #zerofootprint #makeitdelicious

#endoverfishing #savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

#racingextinction

https://www.instagram.com/markeatherseafood/

MSC? It’s an ‘Ecolabel’…right?

I’m often asked what I think of the MSC ‘ecolabel’.

Every time you spend money, you’re casting a vote #yourchoicesmatter #markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect#savetheoceans

#zerofootprint #makeitdelicious #endmasscatching

#endoverfishing #savetheplanetearth #savetheplanet

#raisingawareness #saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand #mothernature

#beautiful #fragile #racingextinction

Legend has it that fish were once so abundant in the sea that you could catch them in your hand.Then mankind started mass-catching …this was already happening by the 1400’s.Over time mankind has become exceedingly efficient at scooping life from the sea and leaving carnage in its wake.At this rate, there will be no fish in the sea by 2048, perhaps sooner.#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging Ask how your fish was caught. Can your seller tell you who caught it and how?Was it caught by an artisanal fisherman?If it was caught using a mass-catch technique it’s not ethical or sustainable.#yourchoicesmatter Every time you spend money, you’re casting a vote #markeather #knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans #zerofootprint #makeitdelicious #endmasscatching #endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #takeastand #mothernature #beautiful #fragile #racingextinction

If not now, then when? If not you, then who?

Via we_savetheplanet
It’s true, if not now, then when? If not you then who?

every time you spend money, you’re casting a vote

#markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect #savetheoceans

#zerofootprint #makeitdelicious #endmasscatching

#endoverfishing #savetheplanetearth #savetheplanet

#raisingawareness #saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand #mothernature

#beautiful #fragile #racingextinction

https://www.instagram.com/markeatherseafood/

https://www.facebook.com/markeatherseafood/

INSTA why didnt someone do something

The truth hurts #endoverfishing

If terrestial farming happened like this there would be a massive uproar. But this is permitted (and even encouraged (!) by our governments and fishing authorities) to happen in our seas every day. Millions of marine life killed for nothing.

The truth hurts. This brilliant @WWF advert was dropped because the fishing industry didn’t like it. https://vimeo.com/131066980 @GeorgeMonbiot @IcelandFoods

Sometimes the product of these catch techniques is sold to you as ‘sustainable’ or ‘line-caught’. Ask questions. Time for retail activism.

#yourchoicesmatter every time you spend money, you’re casting a vote #markeather #knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans #zerofootprint #makeitdelicious #endmasscatching #endoverfishing

Beautiful Tasmania, leaves you speechless

Sometimes the beauty of #tasmania leaves you speechless

90% of fish and seabirds have plastic in their stomachs

INSTA Plastics in tray

#repost of a powerful INSTA image and message from @we_saveplanetearth.

Every time you spend money, you’re casting a vote.

#yourchoicesmatter #markeather

” @we_saveplanetearth While we promote veganism as the most sustainable and ethical lifestyle, we know that many people still eat fish and other animals. But did you know that 90% of fish and seabirds have plastic pieces in their stomach? Feeling like they have a full stomach (full of plastic!), they starve and die a terrible death. We need to seriously change the way we consume plastic!
.
A good rule of thumb are the four R’s: Refuse, Reduce, Repair, and Recycle ♻️ 💚
Refuse single-use plastic such as bottles, shopping bags, straws, cups, cutlery, etc. and get reusable alternatives, such as steel or glass bottles, cotton bags, etc.
.
Small steps can go a long way 💪🏽🌎💚
.
📸 @surfrider
.
••••••••••••••••••••••••••••••••••••⠀
🌍 Follow us @we_saveplanetearth⠀”
••••••••••••••••••••••••••••••••••••⠀
.⠀
#zerowaste #zerowastelifestyle #noplastic

#plasticfree #zerowasteliving #avoidplastic #plasticpollution

#plasticplanet #govegan #veganfortheplanet #vegan

#environment #vegetarian #environmentalist #lesswaste

#saveearth #earth #waronwaste #climatechange #oceans

#rivers #pollution #change #consumption #plastic

#weloveplanetearth #wesaveplanetearth

Conscience- your choices matter

Anthony Bourdain – MEDIUM RAW

#yourchoicesmatter #markeather #knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans #zerofootprint #makeitdelicious #endmasscatching #endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #takeastand #mothernature #beautiful #fragile #racingextinction

What MSC-Accredited Prawn trawling can look like – Part 1

See what a Northern Prawn Trawl looks like Part 1 of 2 – these boats are MSC accredited (which you PAY for btw)…just a despicable, sickening disgrace!
#markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect #savetheoceans

#zerofootprint #endmasscatching #endoverfishing

#savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

Every time you spend money, you’re casting a vote.

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

It’s not easy to take action, but do it anyway

Iki-jime methodology/stress minimisation, Part 3. The filleting.

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

Iki-jime methodology/stress minimisation, Part 2

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

Spam Onigiri anyone?

They say there’s nothing new under the sun.

I give you Spam Onigiri.

#repost via and thanks to @rachelkhooks for this revelation

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee #takeastand

#mothernature #beautiful #fragile #racingextinction

https://www.instagram.com/markeatherseafood/

Iki-jime methodology/stress minimisation

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee #takeastand

#mothernature #beautiful #fragile #racingextinction

Mark Eather Seafood #teamgoals

Mark Eather Seafood secret-weapon Happiness Officer Jake and our Chief Taste Tester Minki about to run a QC session.

#teamgoals #yourchoicesmatter #markeather

#knowyourproducer #ethical #ikijime #sustainable

#passionate #perfect #savetheoceans #zerofootprint

#makeitdelicious #endmasscatching #endoverfishing

#savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

Not just talking the talk, walking the walk #sustainable #ethical

Honoured to count this guy @chefbennett23 as a client and a friend. He doesn’t just talk the talk when it comes to being sustainable and ethical, he walks the walk (…and if you listen closely there’s a really good tip for increasing the ‘size’ of your catch) #yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime @chefjustinjames @chefsam1988

@iki_jime @vuedemonde @bennyburgerofficial @jardintan

@vueevents @piggerycafeburnhambeeches

@burnhambeechesbakery #sustainable #passionate

#perfect #savetheoceans #zerofootprint #endmasscatching

#endoverfishing #savetheplanetearth #savetheplanet

#raisingawareness #saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand #mothernature

#beautiful #fragile #racingextinction #makeitdelicious

https://www.instagram.com/markeatherseafood/

Mass-catch techniques are how the cheap ‘Fish of the Day’ or ‘Today’s Special’ gets caught. #yourchoicesmatter #buyethicalandsustainable

At the current rate, all commercial fish and seafood could collapse by 2048″- United Nations. Part 3. Mass catch techniques are how the cheap ‘Fish of the Day’ or ‘Today’s Special’ gets caught.
What price cheap fish? What cost to the planet? This photo (via NASA) shows trawlers in the Gulf of Mexico. You can see the plumes created by these bulldozers-of-the-sea from SPACE.
The only way we can prevent this from happening is if the consumer drives the change required for the unsustainable, unethical and mass-catch operators of the seafood industry to change their methods to ethical and sustainable practices. The government won’t do it. The Fishing Management authorities won’t do it. The seafood industry won’t do it. I have endeavoured over many years to drive the change required by petitioning these players in the industry. To no avail.
The caged egg debate proves that real change can be driven by the consumer and I would love to see the same level of scrutiny applied to seafood. Maybe we can stop the collapse of fisheries. It would be a tragedy if we didn’t.

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #endmasscatching

#endoverfishing #savetheplanetearth #savetheplanet

#raisingawareness #saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand #mothernature

#beautiful #fragile #racingextinction

https://www.instagram.com/markeatherseafood/

Mass-catch techniques are not only unsustainable and unethical, they trash and devalue the fish.

“At the current rate, all commercial fish and seafood could collapse by 2048”- United Nations. Part 2.

Mass catch techniques are not only unsustainable and unethical, they trash and devalue the fish.
The only way we can prevent this from happening is if the consumer drives the change required for the unsustainable, unethical and mass-catch operators of the seafood industry to change their methods to ethical and sustainable practices. The government won’t do it. The Fishing Management authorities won’t do it. The seafood industry won’t do it. I have endeavoured over many years to drive the change required by petitioning these players in the industry. To no avail.
The caged egg debate proves that real change can be driven by the consumer and I would love to see the same level of scrutiny applied to seafood. Maybe we can stop the collapse of fisheries. It would be a tragedy if we didn’t.

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect #savetheoceans

#zerofootprint #endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand #mothernature #beautiful

#fragile #racingextinction @raising.awareness.worldwide

https://www.instagram.com/markeatherseafood/

“At the current rate, all commercial fish and seafood could collapse by 2048”- United Nations.

“At the current rate, all commercial fish and seafood could collapse by 2048”- United Nations.
The only way we can prevent this from happening is if the consumer drives the change required for the unsustainable, unethical and mass-catch operators of the seafood industry to change their methods to ethical and sustainable practices. The government won’t do it. The Fishing Management authorities won’t do it. The seafood industry won’t do it. I have endeavoured over many years to drive the change required by petitioning these players in the industry. To no avail.
The caged egg debate proves that real change can be driven by the consumer and I would love to see the same level of scrutiny applied to seafood. Maybe we can stop the collapse of fisheries. It would be a tragedy if we didn’t.

#yourchoicesmatter #markeather #knowyourproducer

#ethical #ikijime #sustainable #passionate #perfect

#savetheoceans #zerofootprint #endmasscatching

#endoverfishing #savetheplanetearth #savetheplanet

#raisingawareness #saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand #mothernature

#beautiful #fragile #racingextinction

https://www.instagram.com/markeatherseafood/

delicious Produce Awards – From the Sea Award 2018

So very proud and humbled to be the recipient of the From the Sea – Trophy 2018.

Congratulations to all the other Produce Awards winners.

Many, many thanks to @deliciouaus and @mieleaustralia

#produceawards #makeitdelicious #yourchoicesmatter

#markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect #savetheoceans

#zerofootprint #endmasscatching #endoverfishing

#savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

delicious_TrophyWinner_2018 Black_Gold

How to convey to the consumer the real price of cheap fish Part 2

How to convey to the consumer the real price of cheap fish Part 2 An Ethical Menu

#markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect #savetheoceans

#zerofootprint #endmasscatching #endoverfishing

#savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

How to convey to the consumer the real price of cheap fish Part 1.

#markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect #savetheoceans

#zerofootprint #endmasscatching #endoverfishing

#savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

Superbugs. Why reducing antibiotic use in Aquaculture (and other animal husbandry) is crucial. Your life may depend on it.

“Will the rise of superbugs return us to a world without antibiotics?”
An important read…This is why it’s so crucial that the aquaculture industry reduces the densities of farmed fish- which necessitates the use of antibiotics to counter the resultant disease which ultimately impacts on the effectiveness of the very thing (antibiotics) which may save our lives. “Will the rise of superbugs return us to a world without antibiotics?” — #repost BBC Focus Magazine (by: Dan Swain, Berkshire)
Antibiotic-resistant bacteria, or ‘superbugs’, are certainly a serious problem. It takes 15 years for a new antibiotic to be developed and tested, but just 10 years of widespread use before bacteria resistant to that drug become common. No new classes of antibiotics have been found since 1984, and drug companies are less interested in looking for new ones because treatments for cancer and heart disease are more lucrative. But things will never get as bad as they were before the world had antibiotics. Better hygiene and sanitation has vastly reduced the incidence of infectious diseases and helped to contain the spread of antibiotic-resistant strains. In Europe, 400,000 people a year are infected with superbugs, but only 25,000 (6 per cent) of these cases are fatal. This many deaths still sounds like a lot, but it’s tiny compared to the number that died before we had antibiotics, when half of all deaths were caused by pneumonia, flu, tuberculosis, gastrointestinal infection and diphtheria.
Antibiotic-resistant bacteria, or ‘superbugs’, are certainly a serious problem. It takes 15 years for a new antibiotic to be developed and tested, but just 10 years of widespread use before bacteria resistant to that drug become common. No new classes of antibiotics have been found since 1984, and drug companies are less interested in looking for new ones because treatments for cancer and heart disease are more lucrative.
The superbug problem is serious and getting worse, but antibiotics still save a huge number of lives. In the future, we may need to move away from antibiotics altogether and use bacteria-killing viruses known as ‘phages’ to target the superbugs.”

NB. Important to note also that resistance to the antibiotic-of-last-resort ‘Colistin’ is quietly spreading

#markeather #knowyourproducer #ethical #ikijime #sustainable

#passionate #perfect #savetheoceans #zerofootprint #endmasscatching

#endoverfishing #savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts #bethechangeyouwanttosee #takeastand

#mothernature #beautiful #fragile #racingextinction

Superbugs article

How does your choice help the mass-caught unsustainable members of the seafood industry change to genuinely ethical and sustainable methods?

So what will happen if you choose genuine, ethical and sustainable product, rather than mass-caught? How does your choice help the mass-caught unsustainable members of the seafood industry change to genuinely ethical and sustainable methods?

#markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect #savetheoceans

#zerofootprint #endmasscatching #endoverfishing

#savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

How does that atrocious bycatch even happen? Here’s how…

And here’s how that disgraceful, indiscriminate bycatch happens.
#bycatch
#markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect #savetheoceans #zerofootprint

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

https://www.instagram.com/markeatherseafood/

The target species of this catch was actually SQUID….so where’s the squid?

What bycatch looks like. The target species of this catch was actually SQUID. Can you see the squid in this picture? You’ve got to look hard to find squid here. What a disgrace.

#repost thanks to @pastorando and @seashepherd

#markeather #knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans #zerofootprint #endmasscatching #endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #takeastand #mothernature #beautiful #fragile #racingextinction

https://www.instagram.com/markeatherseafood/

#everypersoncounts #markeather #knowyourproducer #ethical #ikijime #sustainable #passionate #perfect #savetheoceans #zerofootprint #endmasscatching #endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas #bethechangeyouwanttosee #takeastand #mothernature #beautiful #fragile #racingextinction

https://www.instagram.com/markeatherseafood/

INSTA If it doesnt challenge you

Mother Nature deserves our protection

#racingextinction

https://www.instagram.com/markeatherseafood/

This isnt fishing black bkgrnd

Our Happiness Officer

OK…this is our secret weapon…our SUPERSTAR Happiness Officer…Jake (with cape)

#markeather #knowyourproducer #ethical #ikijime

#sustainable #passionate #perfect #savetheoceans

#endmasscatching #endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile

Mother Nature turning it on yet again in beautiful #tasmania.

My take on the current state of Aquaculture – a 7 part series, today is 7 of 7

#markeather #knowyourproducer #ethical #sustainable

#passionate #perfect #savetheoceans #endmasscatching

#endoverfishing #savetheplanetearth #savetheplanet

#raisingawareness #saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand #mothernature

#beautiful #fragile #racingextinction

https://www.instagram.com/markeatherseafood/

What about Aquaculture? Part 6

My take on the current state of Aquaculture – a 7 part series, today is 6 of 7
#markeather #knowyourproducer #ethical #sustainable #passionate

My take on the current state of Aquaculture – a 7 part series, today is 5 of 7

#markeather #knowyourproducer #ethical #sustainable #passionate

#perfect #savetheoceans #endmasscatching #endoverfishing

#savetheplanetearth #savetheplanet #raisingawareness

#saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand

#mothernature #beautiful #fragile #racingextinction

https://www.instagram.com/markeatherseafood/

What about Aquaculture ? Part 4

My take on the current state of Aquaculture – a 7 part series, today is 4 of 7

My take on the current state of Aquaculture – a 7 part series, today is 3 of 7

My take on the current state of Aquaculture – a 7 part series, today is 2 of 7

My take on the current state of Aquaculture – a 7 part series, today is 1 of 7

I’m not wanting to eliminate other hardworking seafood producers …just to change their practices for the better #markeather #knowyourproducer #ethical #sustainable #passionate #perfect #savetheoceans #endmasscatching #endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #takeastand #mothernature #beautiful #fragile #racingextinction

Inspiration

Such an inspirational man #markeather #knowyourproducer #ethical #sustainable #passionate

Stunning sunrise in beautiful #tasmania. Mother Nature never ceases to amaze. We only have one planet.

#bycatch #regram via and thanks to @pastorando

Pick the Ethical fishing method

#markeather #knowyourproducer #ethical #sustainable #passionate #perfect #savetheoceans #endmasscatching #endoverfishing https://www.instagram.com/markeatherseafood/

delicious. Produce Awards 2018

Very proud!
#produceawards #makeitdelicious
Thank you delicious. Australia !

Finally my side to the story

Click here for Press Statement and background to this story

NEWS

Big-name chefs back seafood entrepreneur

Herald Sun

March 30, 2018 7:52pm

A JAPANESE export deal lost to suspected Yakuza involvement, allegations of government negligence and the passionate support of some of Australia’s best-known chefs are part of a long-running, multimillion-dollar dispute.

High-profile seafood entrepreneur Mark Eather, a vocal advocate for sustainable and ethical fishing, claims not only did Austrade cost him a lucrative business, but subsequent actions by fisheries authorities amounted to entrapment and malicious prosecution.

In Mr Eather’s corner are restaurateurs Shannon Bennett, Neil Perry and Philippe Leban as well as Tasmanian independent MP Andrew Wilkie, former Greens leader Christine Milne and former Labor trade minister Craig Emerson.

At times, fisheries authorities have attended well-known restaurants in a search for illicit seafood as part of their investigations.

Mr Eather claims the inquiries are driven by his longstanding battles with authorities over sustainable fishing and a vendetta reaching back to his dispute with Austrade officials who introduced him to a dodgy Japanese seafood buyer, who failed to pay for more than $500,000 in exported produce in 2000.

“Anyone who knows what has happened in the past knows that Mark was targeted specifically,” Vue de Monde chef Shannon Bennett said of Mr Eather’s dispute with Austrade and marine authorities.

“He is without a doubt in a small group of friends and suppliers that I would risk everything to say they are 100 per cent what this country was known and made famous on — generosity, hard work, passion, aspiration with the never-give-up attitude.”

Chef Neil Perry, founder of the Rockpool Group, also backed Mr Eather’s integrity and professionalism.

“I know of no other fisherman who cares about the resource or the environment more,” Perry said.

100 NEW VARIETIES OF FISH TO TRY EATING THIS EASTER

High-profile seafood entrepreneur Mark Eather.

Mr Wilkie said he was concerned about the treatment Mr Eather had received and the government response to the Austrade issue.

“I did indeed try and assist Mr Eather some time ago when he approached me about his dealings with Austrade because I sensed that he had been poorly treated,” Mr Wilkie said.

“Regrettably the government refused repeatedly to revisit the matter so I can well understand Mr Eather’s deep and continuing concerns about that issue in particular.”

Without admitting liability, government lawyers authored a deed of arrangement whereby part of the losses on the Japanese fish exports to Kyoen Kasamatsu and the company Yamaichi Tsusho were paid in compensation to Mr Eather. But he said it was only a fraction of the overall loss and the terminal impact on his business after he was repeatedly asked by Austrade Nagoya and its representative Ian Brazier to deal with Kasamatsu.

Ms Milne said she discussed the Eather case with then-trade minister Emerson before Labor’s leadership spill in 2013, with a view to a potential “Act of Grace” payment from the government for his unrecovered losses.

“It really upset me at the time and it still does, I hold Austrade totally accountable, it ruined a decade of his life,” Ms Milne said.

“Austrade was asking someone to basically do them a favour and Mark is left destitute at the end.

“My conclusion at the time was that Austrade officials (were trying to) meet their economic targets and they hadn’t done any due diligence (on the Japanese seafood buyers).”

Ms Milne said she believed Mr Eather signed the initial deed of arrangement in 2001 to settle the matter because he was under significant financial duress.

“I did have a meeting with Craig Emerson (then in the Labor Gillard government) and at that meeting he gave me an understanding that the government or the department would look at a one-off payment — an Act of Grace payment,” Ms Milne said.

“As far as I’m concerned the matter will never be closed until there is an Act of Grace payment made.”

Chef Shannon Bennett. Picture: David Smith

Mr Emerson told the Herald Sun he recalled the meeting but said such payments were outside his then portfolio.

“I had sympathy with Mr Eather’s situation and made inquiries of Austrade (but) I did not agree to an Act of Grace payment for Mr Eather, since responsibility for Act of Grace payments lies outside the trade portfolio and I would have had no authority to make such a decision,” he said.

Special Minister of State Scott Ryan’s spokeswoman said the Department of Finance had not received an application for an Act of Grace payment for Mr Eather.

Austrade confirmed a 2001 settlement was made with Mr Eather but claimed it covered “all losses”, an assertion Mr Eather heatedly disputes.

“Austrade introduced Mr Eather to Mr Kasamatsu and … Tsusho 17 years ago for the supply of seafood to Japan. Several months later Mr Eather’s business failed,” an Austrade spokeswoman said.

“Austrade also offered to support Mr Eather in pursuing his claim against his business partners in Japan but Mr Eather did not take up that offer.

“Austrade’s actions in this matter have been independently reviewed by external counsel, the Commonwealth Ombudsman and the Office of Legal Services, which have all confirmed that Austrade handled the matter appropriately.”

Mr Eather said only half of the losses were covered by the deed.

“I clearly made them aware that 50 per cent was only going to pay (to) temporarily stave off the wind-up orders and the other 50 per cent was essential for my survival — that is why the clause is in the deed (to recover the remainder),” Mr Eather said, adding independent reviews of Austrade’s actions ignored the fact the Kasamatsu and Tsusho entities were fake entities.

“They must have known that neither party existed, so knowingly drafted a fraudulent deed.”

To rub salt into wounds, on a second battlefront with bureaucracy, Mr Eather was hit with a $7700 fine and $169,666 in penalties in Hobart’s Supreme Court last year for what he said were legally purchased lobsters, but the licensed processor he bought them from was unaware they needed to be tagged.

In another case in January, Mr Eather was also fined $2000 for an administrative licence breach he said was a further example of the “extraordinary” lengths authorities had pursued him.

After the original case was dismissed in the Supreme Court, the Crown appealed and arguments wound all the way to the Court of Appeal and High Court.

Mr Eather said he was compelled to plead guilty after the five-year legal process had imposed another crippling financial burden.

“I couldn’t afford to go through that ludicrous five-year, $500,000 process all over again,” he said.

“The sale was documented as required by law and all forms were completed and the sale was phoned through to the authorities as required by law, and every judge involved has confirmed this.”

Mr Eather said a federal anti-corruption commission needed to be established to investigate such matters.

A Tasmanian Department of Primary Industries, Parks, Water and Environment spokesman would not comment on specifics of the case but said all decisions on any prosecutions were made in line with the Director of Public Prosecutions policy.

BRING ON A FEDERAL ICAC!

← Older Posts

From the archives, a short explainer about the start of my Iki-Jime journey from Australia to Japan and back again, many times, beginning some thirty years ago. This is a short promo produced for the launch of my great supporter @chefbennett23 Shannon Bennett’s Benny Burger by @richardlkeddie

I would like to make a special mention of @chefneilperry who convinced me to start selling my product to Australian customers as well as Japanese. My first Australian customer, all those decades ago. Thanks, mate.

The Iki-Jime technique is gathering followers in Australia. The fewer Mass-Catch operators there are, the better.Ask how your fish was caught. Can your seller tell you who caught it and how?Was it caught by an artisanal fisherman? Was it Iki-jime treated?

Do you know what Iki-Jime treated product looks/tastes like?If it was caught using a mass-catch technique it’s not ethical or sustainable.

Every time you spend money, you’re casting a vote. #consciousconsumer

At this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.

#enddredging #knowyourproducer#ethical

#cheflife#chefstalk #markeather

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Every time you spend money, you’re casting a vote. #yourchoicesmatter #knowyourproducer

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If your fish was mass-caught it’s not ethical or sustainable and at this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner. Overfishing also contributes to the effects of Climate Change #yourchoicesmatter

Every time you spend money, you’re casting a vote. #consciousconsumer #endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging #ikijime

#knowyourproducer #ethical #sustainable #savetheoceans #zerofootprint #makeitdelicious #endmasscatching #endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk #racingextinction #markeather

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#yourchoicesmatter Every time you spend money, you’re casting a vote. #consciousconsumer #surfing #zerofootprint #sustainable

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Wishing you all a Happy and healthy New Year. Let’s hope 2020 is a good one.Every one of us can make a difference.For those of you who are in the path of harm, we hope you can find safety

and refuge for you and your loved ones. Stay safe.And God bless all the firies. Heroes, every one of them.

Every time you spend money, you’re casting a vote.

#consciousconsumerIf your fish was mass-caught, it’s not ethical or sustainable.#endoverfishing#endmasscatching#endbycatch#endtrawling

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Merry Xmas and Happy New Year 2020

Best wishes,Mark, Brad, Mia, Jake (Happiness Officer) and Minki (Quality Control Taste Tester) **#markeather#knowyourproducer#ethical#sustainable#passionate#perfect#savetheoceans#endmasscatching#endoverfishing#repost John Lewis and Partners Xmas 2019

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#endtrawling #enddredging #knowyourproducer

#ethical #ikijime #sustainable #savetheoceans#zerofootprint #makeitdelicious #endmasscatching

#endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk#racingextinction #markeather

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Imagine a healthy ocean. It is possible

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One of the more regular questions that I am asked is what defines genuine sustainable and ethical line-caught product. The product being caught in this vision is line-caught but nowhere near ethically in my opinion.

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#chef#cheflife#chefstalk #racingextinction #markeather#repost of graphic by @MAdelAbdelaziz

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Thank you Kylie Kwong. It’s been an honour to have been a part of your journey. I’m looking forward to what comes next xx

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#yourchoicesmatter Every time you spend money, you’re casting a vote. Please choose carefully. Each choice matters.#DontsupportMassCaughtSeafood#markeather

From the archives, a short explainer about the start of my Iki-Jime journey from Australia to Japan and back again, many times, beginning some thirty years ago.
This is a short promo produced for the launch of my great supporter @chefbennett23 Shannon Bennett’s Benny Burger by @richardlkeddie

The Iki-Jime technique is gathering followers in Australia. The fewer Mass-Catch operators there are, the better.
Ask how your fish was caught. Can your seller tell you who caught it and how?
Was it caught by an artisanal fisherman? Was it Iki-jime treated?

Do you know what Iki-Jime treated product looks/tastes like?
If it was caught using a mass-catch technique it’s not ethical or sustainable.

#enddredging #knowyourproducer #ethical

#cheflife #chefstalk #markeather

Every time you spend money, you’re casting a vote.
#yourchoicesmatter #knowyourproducer

If your fish was mass-caught it’s not ethical or sustainable and at this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.
Overfishing also contributes to the effects of Climate Change
#yourchoicesmatter

Every time you spend money, you’re casting a vote.
#consciousconsumer
#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging #ikijime

#knowyourproducer #ethical #sustainable #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching #endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction #markeather

#yourchoicesmatter
Every time you spend money, you’re casting a vote.
#consciousconsumer #surfing #zerofootprint #sustainable

Wishing you all a Happy and healthy New Year. Let’s hope 2020 is a good one.
Every one of us can make a difference.
For those of you who are in the path of harm, we hope you can find safety

and refuge for you and your loved ones. Stay safe.
And God bless all the firies. Heroes, every one of them.

#consciousconsumer
If your fish was mass-caught, it’s not ethical or sustainable.
#endoverfishing #endmasscatching #endbycatch #endtrawling

Best wishes,
Mark, Brad, Mia, Jake (Happiness Officer) and Minki (Quality Control Taste Tester) *
*
#markeather #knowyourproducer #ethical #sustainable #passionate #perfect #savetheoceans #endmasscatching #endoverfishing
#repost John Lewis and Partners Xmas 2019

#ethical #ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching

#endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction #markeather

#chef #cheflife #chefstalk #racingextinction #markeather
#repost of graphic by @MAdelAbdelaziz

#yourchoicesmatter Every time you spend money, you’re casting a vote. Please choose carefully. Each choice matters.
#DontsupportMassCaughtSeafood #markeather