I’m often asked about the term ‘Line-caught’. There’s a lot of confusion about what ‘Line-caught’ means. This is deliberate. To confuse the consumer into thinking they’re buying ethical and sustainable. Only one type of line-caught is sustainable and ethical…and that’s Individually Line Caught.
There’s much dishonesty and greenwashing around the term ‘Line-caught’. Ask questions. The seller should know who supplied it and precisely how it was caught. Every time you spend money, you’re casting a vote
