I’m often asked about the term ‘Line-caught’. There’s a lot of confusion about what ‘Line-caught’ means. This is deliberate. To confuse the consumer into thinking they’re buying ethical and sustainable. Only one type of line-caught is sustainable and ethical…and that’s Individually Line Caught.
There’s much dishonesty and greenwashing around the term ‘Line-caught’. Ask questions. The seller should know who supplied it and precisely how it was caught. Every time you spend money, you’re casting a vote
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives
valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high
achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.” - Theodore Roosevelt