Line-caught?

I’m often asked about the term ‘Line-caught’. 
There’s a lot of confusion about what ‘Line-caught’ means. This is deliberate. 
To confuse the consumer into thinking they’re buying ethical and sustainable. 
Only one type of line-caught is sustainable and ethical…and that’s Individually Line Caught.

There’s much dishonesty and greenwashing around the term ‘Line-caught’. 
Ask questions.
The seller should know who supplied it and precisely how it was caught.
Every time you spend money, you’re casting a vote 


#yourchoicesmatter #markeather #endmasscatching 
#knowyourproducer #ethical #ikijime #sustainable

#passionate #perfect#savetheoceans #zerofootprint #makeitdelicious 

#endoverfishing #savetheplanetearth#savetheplanet #raisingawareness 

#saveourseas #everypersoncounts#bethechangeyouwanttosee 

#takeastand #mothernature #beautiful #fragile 

#racingextinction

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