Mark Eather Seafood

So honoured to have been asked to participate and to be amongst those recognised! Many thanks Jenny and congratulations.

“Islands in a Common Sea, by award-winning author @jennyljefferies, is a celebration of unity and a recognition of the ingenuity, dedication and effort that goes into the production of food worldwide. It’s a stunning collection of culture and food, and a captivating glimpse into the lives of 25 pioneering individuals with heartfelt accounts of their farming or fishing livelihoods.”
£2 from every book sold will be donated to the ShareTheMeal campaign.

Published by @mezepublishing

https://www.instagram.com/jennyljefferies?igsh=MWc1bjdqcXBjejd2NQ==

#yourchoicesmatter

Please remember that every time you spend money, you’re casting a vote.

#consciousconsumer #zerofootprint #sustainable #savetheoceans
#markeather #knowyourproducer #ethical #sustainable #passionate #perfect #savetheoceans #endmasscatching #endoverfishing #savetheplanetearth #savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee #takeastand #mothernature #beautiful #fragile #racingextinction #chef #cheftalk

We at Mark Eather Seafood would like to thank you all for your continued support throughout the past year, 2023.

We look forward to an even better 2024 together.
We all wish you and your loved ones a safe, happy and healthy Christmas and New Year.
You know we love dogs, so this year we want to introduce you to Monty, Ginny and Porter. Some very, very clever dogs.

Best wishes,
Mark, Mia, Jake (Happiness Officer) and Minki (Quality Control Taste Tester)
#markeather #knowyourproducer #ethical #sustainable #passionate

#perfect #savetheoceans #endmasscatching #endoverfishing
#reposting SPCA New Zealand
#yourchoicesmatter
Please remember, that every time you spend money, you’re casting a vote.

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I’ve had some new followers so to welcome them I’m posting one from the archives, a short explainer about the start of my Iki-Jime journey from Australia to Japan and back again, many times, beginning some thirty years ago.
This is a short promo produced for the launch of Shannon Bennett’s Benny Burger by @richardlkeddie
I would like to make a special mention of @chefneilperry who convinced me to start selling my product to Australian customers as well as Japanese. My first Australian customer, all those decades ago. Thanks, mate.

The Iki-Jime technique is gathering followers in Australia. The fewer Mass-Catch operators there are, the better.
Ask how your fish was caught. Can your seller tell you who caught it and how?
Was it caught by an artisanal fisherman? Was it Iki-jime treated? Do you know what Iki-Jime treated product looks/tastes like?
If it was caught using a mass-catch technique it’s not ethical or sustainable.
#yourchoicesmatter Every time you spend money, you’re casting a vote. #consciousconsumer
At this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.

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#endoverfishing #endmasscatching #endbycatch #endtrawling

#enddredging #knowyourproducer #ethical #ikijime #sustainable

#passionate #perfect #savetheoceans  #zerofootprint #makeitdelicious

#endmasscatching #endoverfishing #savetheplanetearth #savetheplanet

#raisingawareness #saveourseas #everypersoncounts

#bethechangeyouwanttosee #chef #cheflife #chefstalk
#takeastand #mothernature #fragile #racingextinction

#markeather

In celebration of World Oceans Day today, please enjoy this wonderful clip by the legendary Sir David Attenborough.

Every time you spend money, you’re casting a vote.
Please be a #consciousconsumer
We can do this
If your fish was mass-caught, it’s not ethical or sustainable.

(📷 SOURCE: ‘The ocean and us’ – BBC Earth, United Nations Ocean Conference)

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#endoverfishing#endmasscatching
#endbycatch #endtrawling
#enddredging #knowyourproducer #ethical
#ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious
#endmasscatching #onmyplate #foodies
#endoverfishing #blogger #food
#saveourseas #everypersoncounts
#bethechangeyouwanttosee
#chef#cheflife#chefstalk
#racingextinction #markeather
https://markeatherseafood.com/

“Squid fishing industry out of control”

greenpeaceap :

“8 Mar 2022

As governments meet at the UN to discuss the fate of the world’s oceans, a shocking new report exposes a rapidly growing and largely unregulated squid fishing industry that’s out of control. The time to act for our oceans is NOW This is a once-in-a-generation opportunity to safeguard our ocean! Sign our petition today and join over 5 million signatures in support of a global ocean treaty!

Be part of the change and help us reach 6 million signatures to show world governments we’re not backing down “

This industrial-scale fishing has wider repercussions than the obvious ones. It impacts biodiversity. It has a flow-on effect to other species.

Importantly, overfishing also contributes to the effects of Climate Change.

Every time you spend money, you’re casting a vote.Please be a #consciousconsumer**If your fish was mass-caught, it’s not ethical or sustainable.**( SOURCE: Greenpeace)http://www.markeatherseafood.com/

Well done to Greenpeace for their great work. This amounts to a very significant precedent and I hope through people-power we can achieve similar results here.Let’s hope politicians start to genuinely take notice.

This fishing technique has wider repercussions than the obvious ones. It impacts biodiversity. It has a flow-on effect to other species.

Importantly overfishing also contributes to the effects of Climate Change.

Every time you spend money, you’re casting a vote.Please be a #consciousconsumerIf your fish was mass-caught, it’s not ethical or sustainable.Reposting @sambentley( SOURCE: Greenpeace)

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#endoverfishing #endmasscatching

I’ve been avoiding creating negative posts, I think we have enough negativity right now,

but this is reprehensible and needs to be highlighted.

Here’s our old friend the Supertrawler MV Margiris which was sent packing from Australia

after a massive outcry…Now wreaking havoc off the coast of France.

It has wider repercussions than the obvious ones. It impacts biodiversity. It has a flow-on effect

to other species.

Importantly overfishing also contributes to the effects of Climate Change.

Mother Nature continues to scream at us.

When are politicians and industry leaders going to listen?

Every time you spend money, you’re casting a vote.

Please be a #consciousconsumer

If your fish was mass-caught, it’s not ethical or sustainable.

https://www.washingtonpost.com/…/france-dead-fish…/

( SOURCE: Sea Shepherd))

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#endoverfishing #endmasscatching

#endbycatch #endtrawling

#enddredging #knowyourproducer #ethical

#ikijime #sustainable #savetheoceans

#zerofootprint #makeitdelicious

#endmasscatching #onmyplate #foodies

#endoverfishing #blogger #food

#saveourseas #everypersoncounts

#bethechangeyouwanttosee

#chef #cheflife #chefstalk

#racingextinction #markeather

Hi Everyone,
We at Mark Eather Seafood would like to thank you all for your continued support throughout the past year, 2021

a very difficult year for all of us, a year full of challenges and sadly we’re not clear of them yet.
We look forward to an even better 2022 together.
We all wish you and your loved ones a safe, happy and healthy Christmas and New Year.
We love Buster the Boxer who has a serious case of FOMO but eventually gets to fill his cup.
Like Buster, we hope that you all find a way to take care of yourselves and fill your own cup.

Best wishes,
Mark, Brad, Mia, Jake (Happiness Officer) and Minki (Quality Control Taste Tester)
#markeather #knowyourproducer #ethical #sustainable #passionate #perfect #savetheoceans #endmasscatching #endoverfishing

#reposting John Lewis and Partners Xmas 2016, they are always great

#yourchoicesmatter
Every time you spend money, you’re casting a vote.

#consciousconsumer #surfing #zerofootprint #sustainable #savetheoceans

#markeather #knowyourproducer #ethical #sustainable #passionate #perfect #savetheoceans #endmasscatching #endoverfishing

#savetheplanetearth #savetheplanet #raisingawareness #saveourseas #everypersoncounts #bethechangeyouwanttosee

#takeastand #mothernature #beautiful #fragile #racingextinction #chef #cheftalk

The seafood industry is masterful at innovation, especially where they can hone their indiscriminate mass-catching practices.
Not content just to trawl, in Europe, thus far, they’ve developed a more efficient method using electricity.

Pulse fishing. Electrofishing.

These are some of the labels used for it.
This way they can save fuel not having to lug around those pesky heavy chains and otter boards that they usually drag across the seafloor…

Electrocuting everything in its path.
Fish exploding and breaking their own backs from the shock. The shock and pain must be unimaginable.
Turning the seabed into a graveyard.
All species. Young and old. Juveniles that won’t survive to breed.
And you can bet that there’s some kind of greenwashing going on that will sell this method to the consumer as being ‘ethical’ and ‘sustainable’.
Disgusting.
Always ask questions of your fishmonger who caught it and how it was caught.
#yourchoicesmatter
Every time you spend money, you’re casting a vote. Also, remember an election is coming and your vote matters there too.
Please be a #consciousconsumer
If your fish was mass-caught, it’s not ethical or sustainable.
#endoverfishing#endmasscatching
#endbycatch #endtrawling
#enddredging #knowyourproducer #ethical
#ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious
#endmasscatching #onmyplate #foodies
#endoverfishing #blogger #food
#saveourseas #everypersoncounts
#bethechangeyouwanttosee
#chef#cheflife#chefstalk
#racingextinction #markeather
📷 Source unknown

Wondering what to make of the discussion around Salmon? I am re-posting our 7 part series from a couple of years back – in response to questions directed to me over the past weeks re: Aquaculture and scrutiny prompted by the great recent efforts of Richard Flanagan and @kirshakaechele This is #5 of 7.
…Also if your fish was mass-caught it’s not ethical or sustainable.
Overfishing also contributes to the effects of Climate Change
#yourchoicesmatter
Every time you spend money, you’re casting a vote.
#consciousconsumer

#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging
#knowyourproducer #ethical #ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching #endoverfishing

 #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction

Wondering what to make of the discussion around Salmon? I am re-posting our 7 part series from a couple of years back in response to questions directed to me

over the past weeks re: Aquaculture and scrutiny prompted by the great recent efforts of Richard Flanagan and Kirsha Kaechele.

This is #3 of 7.

…Also if your fish was mass-caught it’s not ethical or sustainable.

Overfishing also contributes to the effects of Climate Change

#yourchoicesmatter

Every time you spend money, you’re casting a vote.

#consciousconsumer

#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging

#knowyourproducer #ethical #ikijime #sustainable #savetheoceans

#zerofootprint #makeitdelicious #endmasscatching #endoverfishing #saveourseas #everypersoncounts

#bethechangeyouwanttosee #chef #cheflife #chefstalk

#racingextinction

https://www.instagram.com/markeatherseafood/

I am re-posting our 7 part series from a couple of years back in response to questions directed to me over the past weeks re:

Aquaculture and scrutiny prompted by the great recent efforts of Richard Flanagan and @kirshakaechele .

Here is #2 of #7.
If your fish was mass-caught it’s not ethical or sustainable.
Overfishing also contributes to the effects of Climate Change
#yourchoicesmatter
Every time you spend money, you’re casting a vote.
#consciousconsumer

#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging
#knowyourproducer #ethical #ikijime #sustainable #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching #endoverfishing #saveourseas

#everypersoncounts

#bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction

Salmon? I am re-posting our 7 part series from a couple of years back –
in response to questions directed to me over the past weeks re: Aquaculture and scrutiny
prompted by the great recent efforts of @flanagan_richard_ and @kirshakaechele
Please watch them from #1 to #7.
Also…If your fish was mass-caught it’s not ethical or sustainable.
Overfishing also contributes to the effects of Climate Change
#yourchoicesmatter
Every time you spend money, you’re casting a vote.
#consciousconsumer
#endoverfishing #endmasscatching #endbycatch
#endtrawling #enddredging
#knowyourproducer #ethical #ikijime #sustainable
#savetheoceans #zerofootprint #makeitdelicious #endmasscatching
#endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee
#chef #cheflife #chefstalk #racingextinction

Having watched Seaspiracy, and asked to comment, I have to say I agree with the premise, but I believe they have taken an all-or-nothing approach for how to resolve the issues it raises. I understand why. For decades now I’ve been trying to petition industry players, consumers and authorities to adopt and support a more artisanal approach to fishing. What needs to happen is an elimination of mass-catching methods. The use of greenwashing ecolabels such as MSC, ‘Dolphin Friendly’ etc that purport to offer the consumer an ‘ethical’ and ‘sustainable’ purchase is a furphy. These accreditations are purchased and, in my view, don’t deserve their kudos and have been used as cover to perpetrate further decimation of fish stocks. Some of the ‘expert’ opinions expressed in the doco I feel are compromised by their involvement and/or vested interests. Big Fish have used ecolabels, influenced politicians with donations (who have then directed the fisheries authorities to permit unsustainable methods to flourish). The industry and its helpers have spun this ‘sustainability’ story and the misled consumer then believes the fish they are purchasing can be both cheap and sustainable because a label tells them so.

The only way to ‘cheap fish’ is harvesting via mass catch methods, you can see some of these boats and their trails from space.
I’ve been banging this drum for 25 years now. In the last few years on social media so as to reach the consumer and inform them of the disparity between ecolabel ‘sustainability’ and real sustainability. The only answer is to fish with an artisanal technique. Not an industrial scale. Artisanal catching is more humane, the seafood is value-added, there’s zero environmental footprint and the quality of the seafood is far superior. The environment benefits and the resource can recover.
I want to point out an Amazon doco worthy of attention titled “hand.line.cod”. The Fogo Island Cod industry were forced to revert to artisanal fishing, as their fishery had collapsed due to decimation by industrial fishing. They’re on the right road. Some of their techniques need adjusting. I will discuss this more in my next post.
#yourchoicesmatter #endmasscatching

Hello Friends.
2020. What a year. So many challenges for us all. So many of us have suffered in untold ways.
In deference to this difficult year, I’ve exercised restraint in calling out poor practices.

But as the year ends, 2020 has also given us an indication of how resilient Mother Earth can be if we give her an opportunity to mend herself.
I hope that we can learn some lessons from this horror year and change the way we live.
We are less than 12 years away from not being able to undo our mistakes.
The financial success of the greedy mass-catching fish companies and organisations and

those politicians who answer to corporate interests (whose interests are detrimental to our

frail ecology and contribute to climate change) comes with an UNSPEAKABLE pricetag for our planet.

It’s not too late but we need to act. Now. And no one communicates this better than David Attenborough.
#yourchoicesmatter #knowyourproducer #ethical #ikijime #sustainable

(more…)

Every time you spend money, you’re casting a vote.
#yourchoicesmatter #knowyourproducer

#ethical #ikijime #sustainable #passionate

#perfect #savetheoceans #zerofootprint

#makeitdelicious #endmasscatching

#endoverfishing #savetheplanetearth

#savetheplanet #raisingawareness

#saveourseas #everypersoncounts

#bethechangeyouwanttosee #takeastand

#mothernature #beautiful #fragile

#racingextinction #markeather #chef

If your fish was mass-caught it’s not ethical or sustainable and at this rate of mass-catching, there will be no fish in the sea by 2048, perhaps sooner.
Overfishing also contributes to the effects of Climate Change
#yourchoicesmatter

Every time you spend money, you’re casting a vote.
#consciousconsumer
#endoverfishing #endmasscatching #endbycatch #endtrawling #enddredging #ikijime

#knowyourproducer #ethical  #sustainable #savetheoceans
#zerofootprint #makeitdelicious #endmasscatching #endoverfishing #saveourseas #everypersoncounts #bethechangeyouwanttosee #chef #cheflife #chefstalk
#racingextinction #markeather

There’s been a bit of interest from people around the topic of aquaculture and what my thoughts are on it recently…mostly since I posted the “Saving Martha” #surf #beach #repost. This wonderful, unique surf beach is at risk. So much is at risk. I have been very clear on my position about aquaculture for many years. We need it to satisfy future dietary protein requirements. But ethically, sustainably and best-practice. Little of which I believe is happening right now – a 7 part series, today is 1 of 7

#yourchoicesmatter
Every time you spend money, you’re casting a vote.
#consciousconsumer #surfing #zerofootprint #sustainable

markeather #knowyourproducer #ethical #sustainable

#passionate #perfect #savetheoceans #endmasscatching

#endoverfishing  #savetheoceans 

#savetheplanetearth #savetheplanet #raisingawareness #saveourseas

#everypersoncounts #bethechangeyouwanttosee #takeastand

#mothernature #beautiful #fragile #racingextinction #surf #surfing

#savingmartha #chef #cheftalk